Job Description

Company Overview:

This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.

Summary of the Role:

We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google’s advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients

Campaign Strategy and Planning:

• Develop comprehensive media buying strategies tailored to client goals and objectives.
• Conduct market research and competitive analysis to inform campaign strategies.
• Create media plans and budget allocations based on client requirements and industry trends.

Campaign Management:

• Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.

• Implement keyword research and audience targeting strategies to enhance campaign performance.

• Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.

• Performance Analysis:

• Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.

• Generate regular performance reports and insights to share with clients and internal teams.

• Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.

Client Communication:

• Serve as the primary point of contact for clients regarding Google Ads campaigns.
• Provide strategic recommendations and updates on campaign performance and progress.
• Collaborate with clients to understand their needs and align campaign strategies accordingly.

Collaboration and Coordination:

• Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.

• Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.

• Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.

• Budget Management:

• Monitor and manage campaign budgets to ensure effective allocation and spending.

• Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.

Requirements

• Must Haves:

  • Proven experience as a Media Buyer, Digital Marketer, or similar role with a strong focus on Google Ads.
  • Google Ads Certification (Google Ads Search, Display, and Video certifications preferred).
  • Proficiency in Google Analytics and other relevant analytics tools.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative problem-solving skills and a proactive approach to campaign management.

• Preferred Skills:

  • Experience with Google Tag Manager and other tracking tools.
  • Knowledge of SEO and content marketing strategies.
  • Familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) is a plus.

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