Job Description

Job description

KNB Communications is the most knowledgeable, experienced boutique healthcare marketing and PR agency, with over 25 years in the industry.

Our multi-award-winning, full-service firm focuses on creating brand visibility, building thought leadership, and generating business for our valued healthcare and health tech clients via custom, metrics-driven programs.

The B2B Digital Advertising Manager we're looking for has a strong background in health tech, specializing in targeting highly specific, niche audiences and prioritizing quality over quantity. This person has a holistic understanding of the marketing process and is proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on lead generation.

If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply.

Summary

The B2B Digital Advertising Manager should have a strong background in health tech, specializing in targeting highly specific, niche audiences and prioritizing quality over quantity. The ideal candidate will have a holistic understanding of the marketing process and be proficient in tracking and reporting. This role is crucial for overseeing campaigns from strategy to execution and optimization, with a primary focus on lead generation.

If you are a detail-oriented, well-organized digital ads professional who performs with a sense of urgency and stays on schedule and on budget, we urge you to apply. Tell us why you’re the one in your cover letter.

Responsibilities

• Manage and execute programmatic and PPC efforts on Google Ads and other social channels (Facebook, LinkedIn, X, Instagram, etc.) are a plus.
• Implement and manage paid social media-driven campaigns using online platforms and tools like Business Manager, Facebook, X Ads, LinkedIn Campaign Manager, etc.
• Demonstrate an in-depth understanding of the functionality and best practices for all major social platforms, including Facebook, X, and LinkedIn.
• Conduct keyword, trend, and audience research with analytics team members.
• Track and report performance regularly for and with account teams
• Integrate SEO/SEM strategies into paid social media plans
• Liaise with clients and account teams to develop paid media advertisements on all applicable social platforms.
• Interpret social metrics and identify key social media successes and opportunities.
• Work with the design team to create, curate, and manage social posts and paid media advertisements that are sized correctly and optimized for each social platform or online medium.
• Manage large campaign budgets and adjust/optimize as needed, providing key recommendations to account teams and clients.

Knowledge, skills, and abilities

• Google Ads certification. Social platform certifications are a plus.
• 2+ years PPC Campaign Management experience.
• 2+ years experience in media buying and strategy. Integrated communications experience is a plus.
• Paid social expertise is a must. Social media technologies: Google Search, Google Ads, Facebook Ads Manager, X Ads, LinkedIn Ads, etc.
• Passion for and understanding of social media platforms and their ad offerings.
• Demonstrated experience using social monitoring and measurement platforms; strong analytical and problem-solving skills.
• Experience with web analytics platforms like Google Analytics, Adobe, or Coremetrics.
• Working knowledge of all digital media disciplines and third-party tracking and serving technologies related to SEM (Marin, Kenshoo, DoubleClick Search, IgnitonOne, etc.)
• Outstanding written and oral communication and presentation skills with extreme attention to detail.
• Proficient in Google Docs and MS Office suites.
• Experience providing client service in an agency environment, as well as collaborating effectively internally and externally as part of an integrated team.
• High energy, able to effectively operate in a fast-paced, growing and changing environment.
• Ability to create, nurture, and grow internal and external relationships.
• Experience in health tech, healthcare, pharma, or life sciences industries.

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