Job Description

This position requires Direct to Consumer Experience in Social Media 

Vetted is redefining pet care through a mobile app

Vetted makes everyday pet care rewarding—literally. Through our developing mobile app, pet parents earn Care Coins and perks just for looking after their pets. From routine wellness to daily care, Vetted turns good habits into rewards, helping you keep your pet healthier, reduce vet visits, and enjoy more peace of mind at home. Because when caring comes with perks, everyone wins.

Joining Vetted means becoming part of a small but mighty founding team working at the intersection of technology, health, and love for animals. We're building something meaningful from the ground up—and we're looking for people who are excited to create with us.

We're looking for a savvy and strategic Part Time Social Media Manager to lead our organic content efforts across channels. This person is equal parts storyteller, strategist, and community builder—with a proven track record growing direct-to-consumer brands across Instagram, TikTok, and emerging platforms.

You'll create and execute our social strategy, partner with creators, drive measurable growth, and build a two-way relationship with our pet parent audience. This is a high-impact role where creativity meets performance.

• Own and evolve Vetted's organic social strategy across all channels (IG, TikTok, Facebook, Linkedin, etc.)
• Lead content creation from concept to execution—short-form video, memes, carousels, UGC, and more
• Build a consistent brand voice and look/feel that's fun, insightful, and deeply pet-parent relatable
  
• Collaborate with influencers, creators, and pet parents to generate buzz and build community
  
• Monitor trends and platform updates to keep Vetted ahead of the curve
  
• Analyze performance, test content types, and optimize for growth and engagement
  
• Partner with Marketing, Product, and CX teams to support key campaigns, product launches, and customer moments

• Collaborate with the content and medical teams to create social-first blog content that educates and engages pet parents, while supporting SEO and brand storytelling initiatives.

Qualifications :

• 2-3 years of social media experience, with direct-to-consumer (DTC) brand or agency
• Proven success growing brand accounts on TikTok and Instagram, with a portfolio of content that shows creativity and impact
• Excellent writing skills and ability to shape a voice that connects emotionally and authentically
• Comfortable being on camera or directing content with creators and pets
• Deep understanding of social metrics and using data to inform decisions
• Passion for pets, wellness, and creating culturally relevant content
  Bonus: Experience in the pet industry, wellness, or working with early-stage startups

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